Audiobook Connection - Behind the Scenes with the Creative Teams

AC-I-107 #Booktok: An interview with Desiree Duffy

Wondering if TikTok is a place you should be and if so how to make it work for you? Desiree Duffy is the founder of Black Chateau, a marketing and public relations agency that has successfully delved into this up-and-coming world of #BookTok. Learn about why and how you’ll want to connect with #BookTok influencers, what kind of agreements you can form with them, and what makes the viral potential of #BookTok so very exciting. Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-T-106 Start Your Audiobook Marketing with a Plan

Marketing your audiobooks and books can be overwhelming. But it doesn’t have to be. Join host Becky Parker Geist for this episode on ways to keep your marketing manageable. Step number one is having a plan for your next step and each step along the way. Chunking it down to where you can see the path emerge clearly, as a result of mapping deeply, can make your journey enjoyable—even if marketing in general feels like a necessary nuisance. No matter where you’re starting, these tips will help you keep the overwhelm at bay. Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-T-105 Listening as Research

In a world where more readers than ever are requesting for their favorite books to be available on audio, many authors don’t know where to start in making that happen. What better way to research than by listening to other audiobooks? This week, host Becky Parker Geist talks about how listening to audiobooks of the same style as yours can help you figure out where to begin in producing your own. When should you use a full cast versus a single narrator? What sort of sound effects should you have, if any? How does a fantasy audiobook differ from a memoir or poetry? In this episode, you’ll get answers to all these questions and more, as well as some great book recommendations. Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-T-104 Children’s Books - Marketing and Bonus Material

In a continuation of last week’s episode, host Becky Parker Geist discusses ways to maximize the effects of your content to most benefit your listeners as well as yourself. What sort of bonus material is appropriate for a children’s audiobook? What can be marketed towards parents and educators but also be entertaining for children? How do you answer your customers’ question of “what else do you have to offer” once they are done listening to your audiobook? All this and more will be discussed as well as how to get creative with your content and stand out from competitors.  Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-T-103 Children’s Books - Benefits and Options

Thinking of producing a children’s audiobook? Then this episode is for you. Given that children’s audio makes up such a small percentage of the market, it can be daunting to figure out where to start. You might even think there’s no point in making one at all. But that’s no reason to give up. In fact, this gap in the market provides a vast array of opportunities for you to take advantage of! In this episode, host Becky Parker Geist will walk you through the benefits of children’s audiobooks, what making one will entail, and your options when it comes to marketing and sound production. Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-T-102 Creating Effective Calls to Action for Your Audiobook

Getting your audience to follow a “call to action” outside of listening to your audiobook can be tricky, and can often seem like a gimmick or sales pitch. In this episode, you’ll learn how to enhance your listeners’ experience and make them eager to engage with your content.Whether your audiobook is fiction, nonfiction, or for children, there are ways to create excitement and curiosity that will guide your audience to interact with your work. Host Becky Parker Geist will teach you tips and tricks to create an immersive listener experience and motivate your audience to follow your lead. Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-I-101 Bringing Compelling Stories to Life: Interview with Dorothea Bonneau

When history is written by the winners, it is always worthwhile to honor those whose stories are buried or forgotten. “Once in a Blood Moon” reframes American history and delves into the often undervalued influence African-Americans had on building the country we know and love today.Host Becky Parker Geist speaks with award-winning author Dorothea Bonneau about her characters, inspiration, and the 15 years of research into black history that went into her book. Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-T-100 Celebrating Consistency, Commitment & Gratitude

In celebration of our 100th episode, host Becky Parker Geisttalks about Consistency, Commitment and Gratitude, three keys to success. Making a commitment to the project, following through with consistency, and living in gratitude—especially for everyone on our teams that move us forward and support the process. A great episode to help you think about your own work and success team. Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-T-99 Your Audiobook is Like a Party

What if your audiobook were a party? There are a surprising number of similarities in terms of the prep for the event and how to get folks to come. Like a party, audiobooks are an experience. In this episode, Host Becky Parker Geist starts off with the planning—setting goals, figuring out what materials you need, are there activities you need, what do you want your guests to experience. Once you've got your party or audiobook planned, you'll want to make sure your invitations are enticing. With your audiobook, invitations include those within the audio production, not just the marketing that happens afterwards. In this episode you'll learn how to: set your goals for the audiobook, craft the audio production and user experience in ways that move you toward those goals through listener engagement, and create effective invitations so that your listeners will be eager to continue the journey with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

AC-T-98 The Top 4 for Marketing Your Audiobook

Marketing can feel overwhelming—so many options, so many things we should do! While you might sometimes feel like doing anything is at least doing something, your results may suggest that the only result is that short-lived feeling of satisfaction.Host Becky Parker Geist will walk you through the top four tasks to get yourself organized and able to move your marketing forward. Whether you’re marketing your audiobook or another format of your book or your author platform, the same top four apply.Additional resources for this episode: proaudiovoices.com and stevenapolitan.com Learn more about your ad choices. Visit megaphone.fm/adchoices